Your top sales people work very hard to achieve success in your company. They deserve outstanding recognition that shows that you value their efforts. With a little bit of attention to detail, you can make your people feel like a million bucks.

1. Make a Plan – Rehearse the Plan. A quick rehearsal and a few helping hands can make all the difference. In your rehearsal, establish who will be welcoming achievers to the stage and who will be placing them in their spots. Don’t let people come to either side of the stage. This causes confusion and usually looks sloppy. People appreciate being shown where to go so they don’t look goofy trying to find their way. Have a system so everyone on stage and those helping from back stage know exactly what to do and when to do it.
2. Make it a BIG deal! Do everything possible to set apart your recognition from the look and feel of you general session. The lighting should be more dramatic and the decorations need to be scaled up – making for a special evening and great photos. Even the voice of the presenter should take on a more regal tone. Make sure your music also reflects the importance of the occasion. Choose your music ahead of time. Don’t rely on the sound guy to pick what he thinks might work.
3. Feature your Stars. Have escorts (if possible) walk your winners to their spot on stage. Place them in order from #10 – #1 and have everyone slightly angled towards #1. This leads everyone’s eyes towards the top achiever. If they are holding a gift or award, make sure they all hold it the same way. We’re setting up the photo for use in a printed publication or on-line newsletter. This way the names can be quickly associated in order with the winners in the photo. Finally, take 20-30 seconds for these top award earners to stand in the spotlight, receive their applause and have their photo taken.

The time you spend on the details of your on-stage recognition makes a huge difference to the award winners and to those in the audience. The more special you make it, the more motivated others are to work hard to be on stage next year. Make sure the photos are available to the winners so the recognition lives on with family and friends via social media or traditional methods.

Mark Taulbee is a professional event photographer and commercial product photographer with over 25 years experience in the direct selling industry. Learn more about Mark and how he can help your company with photography at http://www.luceandassociates.com/Mark-Taulbee.html. To view some of his work visit http://www.proshotsevent.comand http://www.taulbeephoto.com.

I was having a conversation with a colleague during the DSA Be Connected conference in Las Vegas last week about blogging.  He told me that he still hadn’t seen any reason why his direct sales company should have a blog.  Since I believe that a blog can provide a lot of benefits for a direct sales company, today’s post will give you some of the reasons I think companies should consider one.

By the way, if your company IS considering a blog, I refer you to the wise words shared by Lisa Kuftinec from USANA, during the blogging session at the conference.  Paraphrasing Yoda, she said, “Blog or don’t blog….there is no try.”  It’s good advice.  Either you’re going to commit to blogging, and be prepared to provide fresh content regularly, or it’s not worth the effort of setting it up at all.  And the best way you can ensure that the blog happens is to put someone in charge within your organization.

So that said, what are some of the benefits that a blog can bring to your direct sales company?

• Search Engine Optimization (SEO). Google loves fresh content.  A blog, housed on the same server as your website, gives your site Google juice.  (By the way, when you allow your consultants to blog, and require them to include a link to your website on their sites, those incoming links are another great shot of Google juice for your site.)
• Official Corporate Response. When things go wrong (which they will, at some point), you need a place where your side of the story can be presented, and where you can be part of the conversation.  The blog is a great vehicle to do that, and can also be a resource that reporters will use when writing about your company.
• A Great Source of Sharable Content for the Field. If your salesforce is going to use social media effectively, it needs to provide content that is valuable.  And while some of them may be good at coming up with fresh content regularly, they won’t all be.  When you provide great content that your salesforce can easily share, you provide one more tool to help your salesforce market their businesses effectively.  They can also spend more time on selling and recruiting, and less time trying to think up new content to share.
• Lead Generation. Sometimes people may have an interest in your company, but are not ready to commit to connecting with a consultant.  Capitalize on that moment of attention by giving them something to sign up for on your blog.  It might be a newsletter.  Or it may just be the RSS feed for your blog.  Either way, they’re hearing from you regularly, which makes it a lot more likely they’ll convert in the future.
• A Friendly “Face” for the Company. In 2010 we’ve seen companies in many industries benefit greatly by getting more social.  As direct selling companies, we can’t ignore this trend.  People want to connect socially with their favorite brands, and a blog provides a great way for you to share some of the fun of your company.  Plus, you can auto-import all your blog content into your Facebook Page, which means fresh content there, too.  Once people like you because they’ve interacted with you, they’re a lot more likely to consider your products and/or opportunity in the future.  A blog can be a great tool to get that done.

We’ve seen companies in our industry take many successful approaches with their blogs.  Companies like USANA speak directly to their distributors.  Companies like Creative Memories are more consumer-focused.  Regardless of the approach, more and more people are expecting to hear from their companies, and don’t feel that a static website is enough.  You can meet that need through a well-planned blog.  Be sure to have a strategy first!  But once you do, a blog can be a valuable part of your overall marketing strategy.

Your thoughts?

image credit: ShashiBellamkonda

Jennifer Fong

Jennifer Fong helps direct sales companies leverage the power of social media marketing to increase sales and recruiting, and manage online brand perception.  She provides strategic social media consulting to companies, as well as conference speaking and training. To learn more about how Jennifer can help your company, visit http://luceandassociates.com/Jennifer-Fong.html.  You can also check out her direct sales and social media blog at http://www.jenfongspeaks.com, and her Facebook Page at http://facebook.com/jenfongspeaks.

I read a post this week about services that allow small businesses to create their own mobile apps.  You can read it here: HOW TO: Build an App for Your Small Business.

This has a number of implications for direct sellers.  On the one hand, I think it’s really exciting that mobile app development is becoming a lot more accessible to even small direct sales companies.  This can help to level the playing field a bit. But on the other hand, does this open up mobile app development to our consultant base?  What would they DO with their own mobile app?  Would it be beneficial for the brand or not?  Do we now need to start considering policy that takes into account the fact that the sales force can pretty much point and click their way to their own mobile app?

I haven’t tested any of the services in this article yet. (If you have, I would love to read about it in the comments!)  But I think it opens up a lot of conversations that we should have next week at the DSA Be Connected conference in Las Vegas.  Will you be there?  If so, please say hello to me and the entire Luce & Associates team.  We’d love to meet you!

And be sure you’re subscribed to this blog.  We’ll be posting updates from the conference.

Jennifer Fong

Jennifer Fong helps direct sales companies leverage the power of social media marketing to increase sales and recruiting, and manage online brand perception.  She provides strategic social media consulting to companies, as well as conference speaking and training. To learn more about how Jennifer can help your company, visit http://luceandassociates.com/Jennifer-Fong.html.  You can also check out her direct sales and social media blog at http://www.jenfongspeaks.com, and her Facebook Page at http://facebook.com/jenfongspeaks.

This is a mighty tall order for many who are new to sales. Actually, it is often a challenge for seasoned people.  But in virtually every sales situation, it is a necessary piece – the sale just won’t happen without it. Why?  Because before you can “close a sale”, you need to know if the person is interested in what you’re offering. You have to ask!

So it’s imperative that you help your sales force feel comfortable about asking for a decision. I’ve taken many a stab at this one throughout the years.  I’ve explained why this step is important. I’ve offered word choices to make it easier.  I’ve tried to minimize the natural fear of being pushy and of hearing the dreaded word, “no”. But then, I happened upon something that consistently brings it home. It speaks to everyone.  And it’s one simple sentence:  “I wouldn’t be doing my job if I didn’t ask.” Let me show you in context.

Jane: “Mary, you really seemed to enjoy the party this evening.  How would you feel about hosting your own?”

Mary: “No, Jane. I really don’t want to do that”.

Jane: “That’s fine, Mary.  I just wouldn’t be doing my job if I didn’t ask.”

Now, there’s a chance that Jane could still turn this into a party, but that’s for another time.  Right now, let’s think about why this sentence works. It all goes back to those basic fears – your sales people don’t want to be pushy and they don’t like to hear “no”.  But this gives them an out – a legitimate reason to ask for a decision. They are just trying to do a good job.  Who could think negatively of that?  Who wouldn’t respect that?

So teach your sales force to ask.  Let them know it’s OK to ask.  Help them feel proud to ask. It will bring them that much closer to success.

image credit Horia Varlan

Lori Moser

Lori Moser built a personal sales organization of thousands, and now helps direct selling companies with the salesforce training they need to succeed.  Lori can help your organization by both creating and delivering training that brings results!  For more information, contact her at lori@luceandassociates.com

Continuing with our look-ahead to your January Leadership Conference, this week I’d explore what a great creative opportunity that event can be—if you’re ready to take advantage of it.

Think about it.  You’ll have all of your top people together in the same place at the same time.  So why not let your leaders help you build your national conference program? Here are just a few of the ways you can do that:

1.  Harvest the national conference quotes you didn’t get in 2010. As I mentioned in earlier posts, strong quotes about the excellence of past events are a great tool to promote future events.  If you missed getting quotes about your national conference when it was happening, your leader event is a chance to play catch-up.  Collect quotes in writing or as audio or video recordings.   Then use those quotes in your invitation, on your website or within event promotional pieces. 

2.  Ask leaders to talk about your national conference theme.  Let’s say your theme is “Excellence 2011” (with the number eleven replacing the two l’s in Excellence, of course).   Ask your leaders to think about what excellence means to them, or cite examples of excellence in their lives or the lives of others.   Again, you can collect these quotes in writing, or as video or audio recordings.  Then use your excellence quotes as the basis for talks or other presentations at your national conference.

3.  Invite leaders to bring personal photos they can tell a story about.  Sticking with our imaginary “Excellence 2011” theme as an example, you would then invite leaders to share why or how the photo they chose came to represent excellence for them.  Be ready to scan the photos on site (if they’re not already in digital form).   It’s also best if you can video tape leaders speaking about their respective photos.  Now you have both the visual and verbal elements you need to create powerful “mini-documentaries” that can become the creative threads of your national conference.

If nothing else, set aside time in your Leadership Conference for some free-form brainstorming about your national conference.   You’re certain to learn some things you probably didn’t know.  And more than likely, you’ll hatch a bunch of good ideas while it’s still early enough to work with them.

Regardless of how you go about it, your January leadership conference is a wonderful opportunity to make progress on your national conference.  And in the process, you’ll make your leadership team feel like they’re part of the process as well!

Writer/Events Producer Dick Wilson has been adding creative touches to direct sales meetings for over 20 years.  Learn more how Dick can help you at http://luceandassociates.com/Dick-Wilson.html.

This post originally appeared on Jennifer Fong’s Direct Sales and Social Media blog.

Recently I’ve been doing some research on mobile options for our industry.  Some of the companies in our industry have done some really interesting things.  For example, Close to My Heart has an iPhone application that goes along with its Studio J digital scrapbooking product that allows people that use the software to show off their creations on their phones.  Both Amway (their app here) and Herbalife (their app here) have apps that allow iPhone users to enroll new consultants, shop, view/show videos (product, opportunity, training…), view backend data like volume and contacts, and so much more.  Very cool stuff.  Lia Sophia (their iPhone app…they also have one for Android) and Mary Kay (iPhone and Blackberry) both have mobile catalogs.

Amway's Mobile App

But mobile applications such as these present challenges for direct selling companies, and in particular smaller ones.  First, these applications are expensive to develop.  A custom application can cost tens of thousands of dollars.  And that’s for one platform.  If, after reviewing your site’s analytics, you discover traffic from multiple smartphones (iPhone, Android, RIM – Blackberry) you might need to build more than one.

And then you need to support it!  It’s not like you can build it and walk away.  That takes a budget too.  Is your company up for that challenge, and will it bring enough ROI to make it worth it?

Another option for companies is Mobile Websites.  These are sites that are optimized for mobile web browsers.  If you are reading this post right now on a smartphone through your web browser (not email) you’ll discover that the site looks different.  That’s because I use a plugin on my website that automatically detects when someone visits the site using a mobile browser, and serves up the content in a different way. (The plugin is called WPtouch, for those who are interested.)  Which works for a WordPress-based blog, but doesn’t work with your backend consultant data or your corporate website.

If you’re developing a mobile website, you need to keep in mind that Flash doesn’t work in most mobile browsers.  Here’s a website that lists more things to keep in mind when developing for mobile browsers: How to Design and Build a Mobile Website And here’s a list of tools you can use to test how your website appears on various mobile devices: 10 Excellent Tools for Testing Your Site on Mobile Devices (hat tip to Dave Sabol and Deirdre Reid for this info.)

When deciding which path to take, it’s important to take a look at your site analytics, to determine how many people are currently accessing your site via a mobile device, and which phones are being used.  For example, if you take a look at my mobile site analytics, you’ll see this:

Based on this, I can see that from over 7,000 visitors, only 96 (less than 2%) visited using a smartphone.  (Although this doesn’t give me data for the thousands of people that have subscribed via email…they could also be reading the email version of my posts via a smartphone.) Given that my audience has a large number of corporate readers, I’m not surprised that the number one type of operating system is Blackberry. Interestingly though, people who read the site on mobile devices spend less than half the time that people who visit my regular website do, although iPad readers stick around the longest.  I suspect this is because when you read this site from your computer, you see “related posts” (via another plugin) that might cause you to stay longer.  (I think I need to go buy an iPad now to figure out why this is.  I think my husband will see this as a justifiable expense, don’t you?  It’s RESEARCH!)  Based on these numbers, I would probably not pay to develop a mobile site right now.  (The plugin I use is free.)  What do your analytics tell you?  (Google tells you all this, by the way, for free.)

Companies in our industry need to start taking a serious look at how they’re going to tackle the mobile issue.  Before long, consumers are going to expect to be able to order from a consultant website using a mobile-friendly website.  Are you prepared to support them?  Not to mention the fact that our very mobile sales force can derive significant benefits from being able to access training, opportunity videos, and more while on the go.  Here’s a post I wrote a few weeks ago with some ways the field can benefit from mobile opportunities: Field Support Tools On the Go

So are you ready for mobile?  What are you doing to prepare?  What questions do you have?  Would love to read your thoughts on this topic in the comments below!

p.s. One more hat tip to Dino Baskovic and his team over at Amway for providing the iPhone app image that appears in this post, on a weekend no less!

Jennifer Fong

Jennifer Fong helps direct sales companies leverage the power of social media marketing to increase sales and recruiting, and manage online brand perception.  She provides strategic social media consulting to companies, as well as conference speaking and training. To learn more about how Jennifer can help your company, visit http://luceandassociates.com/Jennifer-Fong.html.  You can also check out her direct sales and social media blog at http://www.jenfongspeaks.com, and her Facebook Page at http://facebook.com/jenfongspeaks.

Does this sound familiar?

“I did the party, but only a couple people ordered.  The others just started  talking or left.”

Or “No one actually placed an order at the party, so I gave my host another week to collect some orders on her own.”

This can be tough on anyone, but especially discouraging for your new representatives.  Plus, hosts who become order takers will likely think twice before scheduling another party.

So what’s the fix?  It often boils down to setting expectations by telling your host (during host coaching) and the guests (at the party) just what’s going to happen – how the party will flow.

And it’s easy to do – not pushy or presumptuous. Here are some word choices that I’ve found to be quite effective at the party. After introductions, say, “Let me give you an idea of how our party works.  I’m going to just talk a minute or two about why our company is special,take about 15 minutes to show you a few examples from our product lines, and then welcome you to have fun shopping.  So let’s get started…”

After the product demo, you can reiterate by saying, “Well, that’s it!  I welcome you to look through the catalog and take a look at the display.  I’ll be right here to help you choose just what is right for you. “

This is generic, but you get the idea. While this might seem obvious to a seasoned sales person, it doesn’t come naturally to our new people.  But once they understand the rationale and have a few words to say, they’ll be more likely to bring in those orders!

image credit: jb_projects

Lori Moser built a personal sales organization of thousands, and now helps direct selling companies with the salesforce training they need to succeed.  Lori can help your organization by both creating and delivering training that brings results!  For more information, contact her at lori (at) luceandassociates (dot) com.

I’m in the process of doing my holiday shopping. As someone who loves the direct selling industry, I would like to give a lot of that business to direct sellers. Since I simply don’t have time to attend a party for every company I wish to shop with, I am hitting the websites of these companies, and connecting with local consultants.

Now some companies do a good job here. I get to my consultant’s website immediately, can select the items I want, and place my order efficiently. This is great for me, and helps me get this task done. However other websites are brutal. (Sorry, but it’s true.) All I get is the PDF version of the catalog (which is hard to read) so I can’t shop immediately. Some require me to input a lot of information to get matched with a consultant, rather than just giving me a list so I can pick the one I want to work with right now. This is an outdated way of doing business, and it’s going to come back to bite us.

We have to come to terms with the fact that we are living in the “Amazon.com” generation.  People expect immediacy, and they expect ease in their online interactions.  If you make it too hard for me to shop with you, you can be darn sure I won’t.  And then you’ve lost the chance to offer me the opportunity in the future.

We think that by making it hard (or impossible) to order through our websites, we’re making it easier for our consultants to get parties, but I’m sorry to say that this just isn’t so.  Take a look at new direct selling companies.  Do you think ANY of them are preventing people from ordering online?  Of course not! They understand that this is a requirement in order to compete today.  And the consultants they’re trying to attract understand that as well.  More established brands may be getting by with their barriers, but new companies understand that they have to throw the doors wide open if they hope to have a chance.

If you want your company to be relevant in the next 10 years, the old ways of thinking have to be thrown off.  And that means fixing the website.  Online ordering for today’s consumer is a requirement.  And your site MUST be as easy to navigate as Amazon.com or that customer will be on to the next thing.  Choosing to ignore or avoid this change simply deprives our consultants of that business.

The direct sales industry is changing.  We can’t rely on all the old ways of doing business and hope to survive.  This doesn’t mean we should lose our essence of relationship-driven selling and recruiting.  But we must understand that today’s consumer is different from the one of 20 years ago.  If we don’t cater to the consumer, ultimately, we lose our edge.

Will you adapt, or become irrelevant?  The choice is yours.

Your thoughts?

Jennifer Fong

Jennifer Fong helps direct sales companies leverage the power of social media marketing to increase sales and recruiting, and manage online brand perception.  She provides strategic social media consulting to companies, as well as conference speaking and training. To learn more about how Jennifer can help your company, visit http://luceandassociates.com/Jennifer-Fong.html.  You can also check out her direct sales and social media blog at http://www.jenfongspeaks.com, and her Facebook Page at http://facebook.com/jenfongspeaks.

Most direct sales companies are creating Facebook Pages these days.  There are a lot of good reasons to:

• Increased brand exposure
• More direct communication with consultants
• The ability to connect directly with the consumer

And so much more!

But have you ever noticed that some direct sales company pages are SUPER active, with lots of comments and fan engagement, while others are just a steady stream of company posts, with no response whatsoever?  What’s the difference?  Why are some people “Like-ing” and engaging, while others “Like” and then never come back?

There are two things going on here, and the solution is the same for both.

Issue #1: Your posts aren’t engaging people, so they’re not showing up in people’s news feeds.
The default setting for people on Facebook is “Top News.”  This means that the only posts that show up when people log in to Facebook are the ones that other people have commented on or interacted with in some way, or are from a Page that they have recently interacted with.  Since 99.5% of all the interaction that happens with a Facebook Page occurs from the News Feed, if you’re not showing up there you have a problem.

Issue #2: Your posts are all about you.
You already know that people only care about your brand insofar as it solves a problem or meets a need that they have.  So if all you talk about is your latest special or your next opportunity call, it’s a disconnect.  Even though on the surface you might think that the posts about your products and opportunity are why you have the Facebook Page, it’s not true. If you don’t engage people first, they’ll ignore you. 9 out of every 10 posts on your Page should be specifically designed to provide VALUE and promote ENGAGEMENT.

The Solution
So if you’ve suddenly realized that your company Facebook Page is not even showing up for most of your Fans, what should you do?  Here are some suggestions:

1. Begin by creating a list of “Engagement” posts. These are posts that provide tips, ideas, ask questions, or in some other way provide value to your list of “Like-ers.”  You might consider “crowd-sourcing” ideas for your next product (e.g. Would you like a pumpkin or a cranberry-colored one?), run contests where people can win products (just make sure you stay within Facebook’s rules for that, by using a company like WildFire), or share posts that relate to common aggravations or experiences (e.g. Hit “Like” if you’ve ever lit a candle to offset the smell of your kids’ stinky sneakers!  Tell us which scent you used!)
2. Put all of your posts into a monthly editorial calendar. How do they balance?  Sometimes we need to fifty-foot view to see that we’re way too heavy on the promotional end, and way too light on the value and engagement end.
3. Engage back. Do you respond to every single comment and post on your Page?  Do you even know if people HAVE commented?  You should!  In this social arena, one of your biggest tools is, well, social.  So respond to every single comment, even if it’s just a “thanks for sharing your ideas” or clicking the “Like” link on a comment.  It helps people to stay engaged when it’s a 2-way conversation.
4. Show your consultants how to participate. Your ace in the hole, so to speak, is your field of independent consultants.  If you take a look at The Pampered Chef Facebook Page (disclosure: client), and click “The Pampered Chef + Others” at the top, you’ll see a vibrant and engaged community of consultants sharing tips and ideas.  This activity makes Facebook think that the Page is relevant to a lot of people, which means it’s more likely to appear in the Top News feed.  Make sure your consultants know how to use your corporate Facebook Page.  Invite them to share tips they would share at their parties, answer questions, and express their enthusiasm on the posts you put out there.  This will help people checking out your company to see what a great and engaged community that you have, while also helping you engage more of your current fans.

The more that people engage with your posts, the more likely it will be that your posts will show up in the Top News home page of your Fans.  And if you’d like more Engagement ideas, check out this post I wrote over on my Direct Sales and Social Media blog: Building Your Facebook Page Engagement Strategy

How do you engage the people who “Like” your Facebook Page?  Would love to read your thoughts in the comments below!

Jennifer Fong

Jennifer Fong helps direct sales companies leverage the power of social media marketing to increase sales and recruiting, and manage online brand perception.  She provides strategic social media consulting to companies, as well as conference speaking and training. To learn more about how Jennifer can help your company, visit http://luceandassociates.com/Jennifer-Fong.html.  You can also check out her direct sales and social media blog at http://www.jenfongspeaks.com, and her Facebook Page at http://facebook.com/jenfongspeaks.

The viral nature of the internet can be a wonderful thing.  Messages about your company can spread far and wide, resulting in new consultants and higher sales.  But that viral effect can be a double-edged sword.  Because if someone has a bad experience with your company, or one of its consultants, that can have a devastating effect on your company’s reputation, and its ability to recruit.

We saw this very thing happen to United Airlines when they broke a musician’s $3,500 Taylor guitar, and then refused to pay for it.  Google “United Breaks Guitars” and you’ll see a remarkable string of posts that have preserved this rocky patch in United’s history forever.  If United had had a strategy in place to deal with such situations before they became viral sensations, they would have been much better off (and you can bet they do now!)

This past year we saw a member of our own industry, Arbonne International, manage this quite well.  When the company went through a debt restructuring, it could have been very easy for negative information to fly, causing many of its distributors to flock to other companies.  But the company took a pro-active approach, creating a company blog as part of a larger communication strategy that kept distributors informed, and helped the company weather the storm.  Now this is but a far-distant memory that the company has been able to put behind them.

Does your direct sales company have a plan for when disaster strikes?  We all know that the information that the salesforce sees and consumes is essential when it comes to managing crisis.  What should you have in place ahead of time to be prepared?  Here are some tips:

• Create an escalation procedures document. Make a list of “worst that could happen” scenarios, and who is authorized to make a public statement.  This will save you hours of meetings trying to decide who should take care of the situation, while it spirals out of control, and makes it very easy for the person who spots the issue to quickly route it to the correct person, no matter what the hour.
• Create a “24 hour statement” for each issue you identify. This is a standard response that can be made in response to each of the scenarios you identified, so the company looks responsive while you’re crafting a more specific company response.
• Have “community ambassadors” within your corporate structure. These are folks who work with influencers in the online communities most important to you.  When a crisis arises, chances are these influencers will reach out to the person they know and trust in your organization, for your side of the story.  This means these influencers are a lot more likely to provide a balanced view of the situation.
• Create a culture that admits when you’re wrong. Transparency and authenticity are DEMANDED in social media communities, particularly when things go wrong.  Be sure the employees in your organization are able to admit it when you’re wrong, and empowered to fix it.
• Have a place for your official corporate response. This is typically a corporate blog.  If the issue is big enough and mainstream media picks it up, they’ll have a place they can go that provides the official corporate response.

By planning before crisis hits, you can more effectively manage online crises before they go viral.  And if you handle them well, you might even get some positive feedback from the online community.  It all starts with a plan!

image credit: Jim Linwood

Jennifer Fong

Jennifer Fong helps direct sales companies leverage the power of social media marketing to increase sales and recruiting, and manage online brand perception.  She provides strategic planning consulting to companies, as well as conference speaking and training. To learn more about how Jennifer can help your company, visit http://luceandassociates.com/Jennifer-Fong.html.  You can also check out her direct sales and social media blog at http://www.jenfongspeaks.com, and her Facebook Page at http://facebook.com/jenfongspeaks.

image credit: jurvetson