Our experience with a wide variety of US and international clients in 2011 has proven conclusively that the convergence of direct selling sales methodologies is continuing at a rapid pace.   It is almost impossible today to find a “pure” MLM marketing program or a pure one-on-one or a pure party plan.  Almost all companies today find, sometimes to their surprise, that their enterprising sales people are using all of the traditional sales approaches depending on who they are talking to and in what setting.  Then to top it off, they are selling on line also, not just for re-orders on their replicated websites, but for first customer contacts resulting from Facebook, Twitter and Linked in associations.

There is no reason to believe that this trend will not continue and even strengthen in the coming year.  As usual the independent sales force is often out in front of their companies when it comes to employing technology in innovative ways and exploring their own way of doing things. Coping with these trends requires all companies to be ever more nimble when it comes to adapting to the realities of the marketplace. For 2012, change and adaptation move from the periodic and unusual to simply the normal way of doing business.  Be ready for it!

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W. Alan Luce, President, Luce and Associates, LLC, Member DSA Hall of Fame

Few people in the direct sales industry can match the experience, expertise and successes of Alan Luce. With over 25 years in senior management, guiding start-ups and established companies alike, Alan has met virtually every challenge a direct sales executive can face.  Learn more about how Alan can help your company at http://www.luceandassociates.com/Alan-Luce.html.