Dick Wilson

I coined the term “Revenge of the Word Processor” in the early ’80s, when I first began using a computer. The phrase refers to the unintentionally amusing, embarrassing, or goofy results that happen when people let their spell check software run, well, unchecked.

A great example of this happened last week to a luckless copy editor at Brigham Young University’s student newspaper. Spell check turned what should have been the word “apostle” into “apostate,” which means almost the exact opposite. A quick proofreading would have revealed the mistake, but that didn’t happen. Instead, thousands of newspapers were printed, distributed and then hastily recalled.

The moral? Take the time to proofread. Spell check is a great first step to help catch common spelling or typographical errors. But step #2 should always be a careful proofreading by at least one pair of human eyes. That’s the only way to make sure you don‟t fall victim to Revenge of the Word Processor.

How do you handle the copy you produce for your events and publications?  Would love hear your thoughts in the comments below!

Dick’s an accomplished print writer, audio/video copywriter, promotional writer, script & speech writer, director/producer of conventions & events, he can craft an effective message in almost any medium. He understands how to motivate, inform and entertain a direct sales audience.  Learn more about how he can help you at http://luceandassociates.com/Dick-Wilson.html