by Alan Luce

Alan Luce

Like the rest of the country, many direct selling families are having a tough time.  Jobs are scarce, overtime is almost non-existent and prices for the essentials keep going up.  In a recession largely caused by the failure of our elected and financial sector leaders to act honestly and responsibly, it is hard to know who to trust.

In days gone by we looked to someone’s “character” to gage whether a person was worthy of our trust.  A person’s “character” is almost a forgotten measuring stick in this world where all that seems to matter is how much money one makes or whether he or she won the election.   What they did to make their money or what tactics they used to win their election didn’t seem to matter.

Yet never has there been a time when the old fashioned notion of good character is more needed as a public standard.  A person’s character is not measured by any one talent or accomplishment, no matter how great or noteworthy. A person’s character was based upon measuring their honesty, truthfulness, courtesy, respect for others, kindness, sense of fair play, integrity and honor.  To be deemed a “success” a person had to have good character.  Without good character, a person was simply rich or famous or notorious, but certainly not someone to trust with decisions important to you.

The one area where character and leading by example is still the full measure of success is  direct selling.  Direct sellers are all volunteers.  They work as part of a leader’s team or downline because they want to, not because they have to.  Leaders who never ask their recruits to do work that they are not doing, leaders who teach even the newest all the tasks and methods to be successful, leaders who work to make you successful are the ones who achieve the most, climb the highest , last the longest and have the most respect.  In the transparent world of direct selling, the volunteer sales force soon ferrets out the untruthful, the manipulative, the dishonest and the self serving. Such people lack” character” and do not last as their followers soon figure out that the only success they are interested in is their own.

In tough times like these, the leaders with the best character in the full sense of that word are the ones that will help every recruit find their way, lead by example in all of the necessary work, and play by the rules no matter what the cost.  They succeed where others fail because character still counts!

Few people in the direct sales industry can match the experience, expertise and successes of Alan Luce. With over 25 years in senior management, guiding start-ups and established companies alike, Alan has met virtually every challenge a direct sales executive can face.  Learn more about how Alan can help your company at http://www.luceandassociates.com/Alan-Luce.html.