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	<title>Direct Selling - Luce and Associates &#187; social media</title>
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		<title>Why Now is the Time to Get Started with Social Media</title>
		<link>http://luceandassociatesblog.com/direct-sales/why-now-is-the-time-to-get-started-with-social-media/</link>
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		<pubDate>Mon, 24 Aug 2009 16:56:56 +0000</pubDate>
		<dc:creator>Jennifer Fong</dc:creator>
				<category><![CDATA[Direct Sales]]></category>
		<category><![CDATA[Jennifer Fong]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Direct Selling]]></category>
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		<guid isPermaLink="false">http://luceandassociatesblog.com/?p=96</guid>
		<description><![CDATA[
			
				
			
		
If you&#8217;re in direct sales, or considering starting a direct selling company, you may be wondering what all the fuss is about social media.  Yes, you may have heard at your convention that members of the sales force are starting to use it for their direct selling businesses.  Maybe some of your consultants [...]]]></description>
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		<title>Reading: When Party Plan and Social Media Collide</title>
		<link>http://luceandassociatesblog.com/luce-and-associates/reading-when-party-plan-and-social-media-collide/</link>
		<comments>http://luceandassociatesblog.com/luce-and-associates/reading-when-party-plan-and-social-media-collide/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 15:38:44 +0000</pubDate>
		<dc:creator>Jennifer Fong</dc:creator>
				<category><![CDATA[Alan Luce]]></category>
		<category><![CDATA[Jennifer Fong]]></category>
		<category><![CDATA[Luce and Associates]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Direct Sales]]></category>
		<category><![CDATA[Direct Selling]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[party plan]]></category>

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		<description><![CDATA[
			
				
			
		
Jennifer Fong, Social Media Associate, recently sat down with Luce &#38; Associates President Alan Luce to answer the most common questions direct selling executives have about social media.  The result is an article in this month&#8217;s issue of Direct Selling News.  We invite you to read the entire article here: http://www.directsellingnews.com/index.php/site/entries_archive_display/when_party_plan_and_social_media_collide 

Few people in the [...]]]></description>
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		<title>Analytics are an Important Part of a Direct Sales Company&#8217;s Social Media Strategy</title>
		<link>http://luceandassociatesblog.com/luce-and-associates/analytics-are-an-important-part-of-a-direct-sales-companys-social-media-strategy/</link>
		<comments>http://luceandassociatesblog.com/luce-and-associates/analytics-are-an-important-part-of-a-direct-sales-companys-social-media-strategy/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 13:58:25 +0000</pubDate>
		<dc:creator>Jennifer Fong</dc:creator>
				<category><![CDATA[Direct Sales]]></category>
		<category><![CDATA[Jennifer Fong]]></category>
		<category><![CDATA[Luce and Associates]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://luceandassociatesblog.com/?p=81</guid>
		<description><![CDATA[
			
				
			
		
I love analytics.  I really do.  In fact, I’ll go so far as to say I’m an analytics junkie.  Why?  Because analytics are validation.  They show how your social media efforts are paying off, and what you should be spending your time on.  It’s the hard data that you can use to find out if [...]]]></description>
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		<title>Software is Not a Social Media Strategy</title>
		<link>http://luceandassociatesblog.com/luce-and-associates/software-is-not-a-social-media-strategy/</link>
		<comments>http://luceandassociatesblog.com/luce-and-associates/software-is-not-a-social-media-strategy/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 18:58:53 +0000</pubDate>
		<dc:creator>Jennifer Fong</dc:creator>
				<category><![CDATA[Direct Sales]]></category>
		<category><![CDATA[Jennifer Fong]]></category>
		<category><![CDATA[Luce and Associates]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Direct Selling]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://luceandassociatesblog.com/?p=68</guid>
		<description><![CDATA[
			
				
			
		
by Jennifer Fong




Jennifer Fong&#8217;s Facebook Profile

I’ve noticed a disturbing trend recently where software companies claim to solve all of a direct sales company’s social media requirements with their latest and greatest software tool.  Companies can control the message their sales force sends, they claim!  You can build a whole community within your own little bubble, [...]]]></description>
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