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	<title>Direct Selling - Luce and Associates &#187; Jennifer Fong</title>
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		<title>What&#8217;s Your Company&#8217;s Twitter Strategy?</title>
		<link>http://luceandassociatesblog.com/luce-and-associates/whats-your-companys-twitter-strategy/</link>
		<comments>http://luceandassociatesblog.com/luce-and-associates/whats-your-companys-twitter-strategy/#comments</comments>
		<pubDate>Mon, 25 Apr 2011 14:16:41 +0000</pubDate>
		<dc:creator>Jennifer Fong</dc:creator>
				<category><![CDATA[Direct Sales]]></category>
		<category><![CDATA[Jennifer Fong]]></category>
		<category><![CDATA[Luce and Associates]]></category>
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		<category><![CDATA[Twitter]]></category>
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		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://luceandassociatesblog.com/?p=847</guid>
		<description><![CDATA[Lots of direct sales companies have Twitter accounts today. The problem is, few companies seem to know what to do with them. Without a clear understanding of WHY the company has the account (besides, everyone else has one so we should too) companies are broadcasting a stream of ads, without anything to show for it. [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Staying True to Your Traditions Can Cost You</title>
		<link>http://luceandassociatesblog.com/luce-and-associates/staying-true-to-your-traditions-can-cost-you/</link>
		<comments>http://luceandassociatesblog.com/luce-and-associates/staying-true-to-your-traditions-can-cost-you/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 18:54:37 +0000</pubDate>
		<dc:creator>Jennifer Fong</dc:creator>
				<category><![CDATA[Jennifer Fong]]></category>
		<category><![CDATA[Luce and Associates]]></category>
		<category><![CDATA[Sales Growth]]></category>
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		<category><![CDATA[Direct Selling]]></category>
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		<guid isPermaLink="false">http://luceandassociatesblog.com/?p=772</guid>
		<description><![CDATA[This post was originally published on Jennifer Fong&#8217;s Direct Sales and Social Media blog at http://www.jenfongspeaks.com. Last night I signed up for NetFlix.  Now I realize that I am probably the last living American to do so.  But I&#8217;ve been a Blockbuster Video loyalist for decades, and wasn&#8217;t in any hurry to change that status.  [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Ignorance of Social Media Isn&#8217;t an Excuse Anymore</title>
		<link>http://luceandassociatesblog.com/direct-sales/ignorance-of-social-media-isnt-an-excuse-anymore/</link>
		<comments>http://luceandassociatesblog.com/direct-sales/ignorance-of-social-media-isnt-an-excuse-anymore/#comments</comments>
		<pubDate>Fri, 04 Feb 2011 14:01:06 +0000</pubDate>
		<dc:creator>Jennifer Fong</dc:creator>
				<category><![CDATA[Direct Sales]]></category>
		<category><![CDATA[Jennifer Fong]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Direct Selling]]></category>
		<category><![CDATA[Luce and Associates]]></category>
		<category><![CDATA[sales force]]></category>
		<category><![CDATA[Strategic Planning]]></category>

		<guid isPermaLink="false">http://luceandassociatesblog.com/?p=728</guid>
		<description><![CDATA[Is your company engaging successfully through social media? Are people responding to your posts on your Facebook Page? Do people comment on your blog posts? When someone mentions your company online, are you aware of it, and respond when necessary? While a few companies might say &#8220;Yes&#8221; in our industry, unfortunately the vast majority will [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Content Challenge</title>
		<link>http://luceandassociatesblog.com/luce-and-associates/the-content-challenge/</link>
		<comments>http://luceandassociatesblog.com/luce-and-associates/the-content-challenge/#comments</comments>
		<pubDate>Tue, 25 Jan 2011 13:31:41 +0000</pubDate>
		<dc:creator>Jennifer Fong</dc:creator>
				<category><![CDATA[Direct Sales]]></category>
		<category><![CDATA[Jennifer Fong]]></category>
		<category><![CDATA[Luce and Associates]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Direct Selling]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://luceandassociatesblog.com/?p=700</guid>
		<description><![CDATA[One of the keys to a successful social media marketing effort is good content.  Companies have to put out great content, and so does the salesforce.  The problem is, not everyone is a writer.  And so what you wind up with are a vast range of posts, some of which represent your company well, and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Are You Prepared for What Your Customers Expect Online?</title>
		<link>http://luceandassociatesblog.com/luce-and-associates/are-you-prepared-for-what-your-customers-expect-online/</link>
		<comments>http://luceandassociatesblog.com/luce-and-associates/are-you-prepared-for-what-your-customers-expect-online/#comments</comments>
		<pubDate>Fri, 14 Jan 2011 13:34:44 +0000</pubDate>
		<dc:creator>Jennifer Fong</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Direct Sales]]></category>
		<category><![CDATA[Jennifer Fong]]></category>
		<category><![CDATA[Luce and Associates]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Direct Selling]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://luceandassociatesblog.com/?p=649</guid>
		<description><![CDATA[This week I wrote a post about a bad experience with Domino&#8217;s Pizza, and how I felt that they ignored me on Twitter.  My thought is that if you&#8217;re going to have a Twitter account, you need to be prepared to service customers there, even if it&#8217;s simply to direct people to the appropriate customer [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Big Fail by Domino&#8217;s, and What Your Company Can Learn From It</title>
		<link>http://luceandassociatesblog.com/luce-and-associates/a-big-fail-by-dominos-and-what-your-company-can-learn-from-it/</link>
		<comments>http://luceandassociatesblog.com/luce-and-associates/a-big-fail-by-dominos-and-what-your-company-can-learn-from-it/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 16:03:14 +0000</pubDate>
		<dc:creator>Jennifer Fong</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Jennifer Fong]]></category>
		<category><![CDATA[Luce and Associates]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[response time]]></category>

		<guid isPermaLink="false">http://luceandassociatesblog.com/?p=641</guid>
		<description><![CDATA[A couple of weeks ago my family ordered pizza from Domino&#8217;s.  Since they&#8217;ve improved their recipe, we order pretty regularly.  We enjoy things like the ability to order and pay online, track the delivery online, and the fact that the pizza normally arrives in under 30 minutes. However things were not so happy the last [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Why Blog?</title>
		<link>http://luceandassociatesblog.com/luce-and-associates/why-blog/</link>
		<comments>http://luceandassociatesblog.com/luce-and-associates/why-blog/#comments</comments>
		<pubDate>Tue, 14 Dec 2010 14:58:28 +0000</pubDate>
		<dc:creator>Jennifer Fong</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Direct Sales]]></category>
		<category><![CDATA[Jennifer Fong]]></category>
		<category><![CDATA[Luce and Associates]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Direct Selling]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://luceandassociatesblog.com/?p=553</guid>
		<description><![CDATA[I was having a conversation with a colleague during the DSA Be Connected conference in Las Vegas last week about blogging.  He told me that he still hadn&#8217;t seen any reason why his direct sales company should have a blog.  Since I believe that a blog can provide a lot of benefits for a direct [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>It&#8217;s Easier than Ever to Build Your Own Mobile App: Are You Ready?</title>
		<link>http://luceandassociatesblog.com/luce-and-associates/its-easier-than-ever-to-build-your-own-mobile-app-are-you-ready/</link>
		<comments>http://luceandassociatesblog.com/luce-and-associates/its-easier-than-ever-to-build-your-own-mobile-app-are-you-ready/#comments</comments>
		<pubDate>Fri, 03 Dec 2010 12:37:47 +0000</pubDate>
		<dc:creator>Jennifer Fong</dc:creator>
				<category><![CDATA[Direct Sales]]></category>
		<category><![CDATA[Jennifer Fong]]></category>
		<category><![CDATA[Luce and Associates]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Direct Selling]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[policies and procedures]]></category>

		<guid isPermaLink="false">http://luceandassociatesblog.com/?p=510</guid>
		<description><![CDATA[I read a post this week about services that allow small businesses to create their own mobile apps.  You can read it here: HOW TO: Build an App for Your Small Business. This has a number of implications for direct sellers.  On the one hand, I think it&#8217;s really exciting that mobile app development is [...]]]></description>
		<wfw:commentRss>http://luceandassociatesblog.com/luce-and-associates/its-easier-than-ever-to-build-your-own-mobile-app-are-you-ready/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Is Your Company Ready for Mobile?</title>
		<link>http://luceandassociatesblog.com/luce-and-associates/is-your-company-ready-for-mobile/</link>
		<comments>http://luceandassociatesblog.com/luce-and-associates/is-your-company-ready-for-mobile/#comments</comments>
		<pubDate>Mon, 22 Nov 2010 15:39:32 +0000</pubDate>
		<dc:creator>Jennifer Fong</dc:creator>
				<category><![CDATA[Direct Sales]]></category>
		<category><![CDATA[Jennifer Fong]]></category>
		<category><![CDATA[Luce and Associates]]></category>
		<category><![CDATA[Direct Selling]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Strategic Planning]]></category>

		<guid isPermaLink="false">http://luceandassociatesblog.com/?p=494</guid>
		<description><![CDATA[This post originally appeared on Jennifer Fong&#8217;s Direct Sales and Social Media blog. Recently I&#8217;ve been doing some research on mobile options for our industry.  Some of the companies in our industry have done some really interesting things.  For example, Close to My Heart has an iPhone application that goes along with its Studio J [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Your Website Driving Away Business?</title>
		<link>http://luceandassociatesblog.com/luce-and-associates/is-your-website-driving-away-business/</link>
		<comments>http://luceandassociatesblog.com/luce-and-associates/is-your-website-driving-away-business/#comments</comments>
		<pubDate>Thu, 11 Nov 2010 12:23:55 +0000</pubDate>
		<dc:creator>Jennifer Fong</dc:creator>
				<category><![CDATA[Jennifer Fong]]></category>
		<category><![CDATA[Luce and Associates]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[Direct Sales]]></category>
		<category><![CDATA[Direct Selling]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://luceandassociatesblog.com/?p=424</guid>
		<description><![CDATA[If you want your company to be relevant in the next 10 years, the old ways of thinking have to be thrown off.  And that means fixing the website.  Online ordering for today's consumer is a requirement.  And your site MUST be as easy to navigate as Amazon.com or that customer will be on to the next thing.  Choosing to ignore or avoid this change simply deprives our consultants of that business.]]></description>
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		<slash:comments>5</slash:comments>
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