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	<title>Direct Selling - Luce and Associates &#187; Jennifer Fong</title>
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		<title>Why Now is the Time to Get Started with Social Media</title>
		<link>http://luceandassociatesblog.com/direct-sales/why-now-is-the-time-to-get-started-with-social-media/</link>
		<comments>http://luceandassociatesblog.com/direct-sales/why-now-is-the-time-to-get-started-with-social-media/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 16:56:56 +0000</pubDate>
		<dc:creator>Jennifer Fong</dc:creator>
				<category><![CDATA[Direct Sales]]></category>
		<category><![CDATA[Jennifer Fong]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Direct Selling]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://luceandassociatesblog.com/?p=96</guid>
		<description><![CDATA[
			
				
			
		
If you&#8217;re in direct sales, or considering starting a direct selling company, you may be wondering what all the fuss is about social media.  Yes, you may have heard at your convention that members of the sales force are starting to use it for their direct selling businesses.  Maybe some of your consultants [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Reading: When Party Plan and Social Media Collide</title>
		<link>http://luceandassociatesblog.com/luce-and-associates/reading-when-party-plan-and-social-media-collide/</link>
		<comments>http://luceandassociatesblog.com/luce-and-associates/reading-when-party-plan-and-social-media-collide/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 15:38:44 +0000</pubDate>
		<dc:creator>Jennifer Fong</dc:creator>
				<category><![CDATA[Alan Luce]]></category>
		<category><![CDATA[Jennifer Fong]]></category>
		<category><![CDATA[Luce and Associates]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Direct Sales]]></category>
		<category><![CDATA[Direct Selling]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[party plan]]></category>

		<guid isPermaLink="false">http://luceandassociatesblog.com/?p=92</guid>
		<description><![CDATA[
			
				
			
		
Jennifer Fong, Social Media Associate, recently sat down with Luce &#38; Associates President Alan Luce to answer the most common questions direct selling executives have about social media.  The result is an article in this month&#8217;s issue of Direct Selling News.  We invite you to read the entire article here: http://www.directsellingnews.com/index.php/site/entries_archive_display/when_party_plan_and_social_media_collide 

Few people in the [...]]]></description>
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		<title>Analytics are an Important Part of a Direct Sales Company&#8217;s Social Media Strategy</title>
		<link>http://luceandassociatesblog.com/luce-and-associates/analytics-are-an-important-part-of-a-direct-sales-companys-social-media-strategy/</link>
		<comments>http://luceandassociatesblog.com/luce-and-associates/analytics-are-an-important-part-of-a-direct-sales-companys-social-media-strategy/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 13:58:25 +0000</pubDate>
		<dc:creator>Jennifer Fong</dc:creator>
				<category><![CDATA[Direct Sales]]></category>
		<category><![CDATA[Jennifer Fong]]></category>
		<category><![CDATA[Luce and Associates]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://luceandassociatesblog.com/?p=81</guid>
		<description><![CDATA[
			
				
			
		
I love analytics.  I really do.  In fact, I’ll go so far as to say I’m an analytics junkie.  Why?  Because analytics are validation.  They show how your social media efforts are paying off, and what you should be spending your time on.  It’s the hard data that you can use to find out if [...]]]></description>
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		<item>
		<title>Software is Not a Social Media Strategy</title>
		<link>http://luceandassociatesblog.com/luce-and-associates/software-is-not-a-social-media-strategy/</link>
		<comments>http://luceandassociatesblog.com/luce-and-associates/software-is-not-a-social-media-strategy/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 18:58:53 +0000</pubDate>
		<dc:creator>Jennifer Fong</dc:creator>
				<category><![CDATA[Direct Sales]]></category>
		<category><![CDATA[Jennifer Fong]]></category>
		<category><![CDATA[Luce and Associates]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Direct Selling]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://luceandassociatesblog.com/?p=68</guid>
		<description><![CDATA[
			
				
			
		
by Jennifer Fong




Jennifer Fong&#8217;s Facebook Profile

I’ve noticed a disturbing trend recently where software companies claim to solve all of a direct sales company’s social media requirements with their latest and greatest software tool.  Companies can control the message their sales force sends, they claim!  You can build a whole community within your own little bubble, [...]]]></description>
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		</item>
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		<title>Social Media for Recruiting and Team Building</title>
		<link>http://luceandassociatesblog.com/direct-sales/social-media-for-recruiting-and-team-building/</link>
		<comments>http://luceandassociatesblog.com/direct-sales/social-media-for-recruiting-and-team-building/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 15:16:19 +0000</pubDate>
		<dc:creator>Jennifer Fong</dc:creator>
				<category><![CDATA[Direct Sales]]></category>
		<category><![CDATA[Jennifer Fong]]></category>
		<category><![CDATA[Team Building]]></category>
		<category><![CDATA[Direct Selling]]></category>
		<category><![CDATA[recruit]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[sponsoring]]></category>

		<guid isPermaLink="false">http://luceandassociatesblog.com/?p=38</guid>
		<description><![CDATA[
			
				
			
		
Social media can be an incredible tool your sales force can use for building and supporting their teams. As you know, an important way to build long-term income in a direct selling business is through recruiting other sellers and supporting them.  We value the leaders who help our companies grow larger, and help more people.  [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Using Social Media to Fill Your Direct Sales Funnel</title>
		<link>http://luceandassociatesblog.com/direct-sales/using-social-media-to-fill-your-direct-sales-funnel/</link>
		<comments>http://luceandassociatesblog.com/direct-sales/using-social-media-to-fill-your-direct-sales-funnel/#comments</comments>
		<pubDate>Sat, 30 May 2009 15:35:17 +0000</pubDate>
		<dc:creator>Jennifer Fong</dc:creator>
				<category><![CDATA[Direct Sales]]></category>
		<category><![CDATA[Jennifer Fong]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://luceandassociatesblog.com/?p=19</guid>
		<description><![CDATA[Social media is an excellent tool for finding people that have an interest in your company's product or service.  Once a company has defined its social media strategy, along with its targeted niche market, then it’s time to use content marketing to provide value to that niche, and engage them in ways that lead to the behaviors the company seeking...]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Can A Direct Sales Business Be Run Exclusively Online?</title>
		<link>http://luceandassociatesblog.com/direct-sales/can-a-direct-sales-business-be-run-exclusively-online/</link>
		<comments>http://luceandassociatesblog.com/direct-sales/can-a-direct-sales-business-be-run-exclusively-online/#comments</comments>
		<pubDate>Sat, 30 May 2009 15:21:15 +0000</pubDate>
		<dc:creator>Jennifer Fong</dc:creator>
				<category><![CDATA[Direct Sales]]></category>
		<category><![CDATA[Jennifer Fong]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[party plan]]></category>
		<category><![CDATA[recruit]]></category>
		<category><![CDATA[sell]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://luceandassociatesblog.com/?p=11</guid>
		<description><![CDATA[Can a direct sales party plan business be run exclusively online?  While there are many ways that online social media tools can compliment a direct sales business...]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Welcome to Luce and Associates &#8211; Direct Selling Blog</title>
		<link>http://luceandassociatesblog.com/luce-and-associates/welcome-to-luce-and-associates-direct-selling-blog/</link>
		<comments>http://luceandassociatesblog.com/luce-and-associates/welcome-to-luce-and-associates-direct-selling-blog/#comments</comments>
		<pubDate>Fri, 29 May 2009 18:02:57 +0000</pubDate>
		<dc:creator>Direct Sales Admin</dc:creator>
				<category><![CDATA[Alan Luce]]></category>
		<category><![CDATA[Direct Sales]]></category>
		<category><![CDATA[Jennifer Fong]]></category>
		<category><![CDATA[Luce and Associates]]></category>
		<category><![CDATA[Business Plans]]></category>
		<category><![CDATA[Convention Management]]></category>
		<category><![CDATA[Direct Selling]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Strategic Planning]]></category>

		<guid isPermaLink="false">http://luceandassociatesblog.com/?p=4</guid>
		<description><![CDATA[
			
				
			
		
This blog will provide infomation on all areas of Direct Selling.
Some of the topics will be:

Direct Selling &#8211; Direct Sales
Strategic Planning
Direct Sales Compensation Plans
Direct Selling Business Plans and International Expansion
Social Networking &#8211; Relationship Marketing 
Convention Production
Direct Sales Convention Management
Direct Selling Event Planning

Visit our website at http://www.luceandassociates.com
]]></description>
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