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	<title>Direct Selling - Luce and Associates &#187; Dick Wilson</title>
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		<title>An Effective File Naming Strategy</title>
		<link>http://luceandassociatesblog.com/luce-and-associates/dick-wilson/an-effective-file-naming-strategy/</link>
		<comments>http://luceandassociatesblog.com/luce-and-associates/dick-wilson/an-effective-file-naming-strategy/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 13:34:50 +0000</pubDate>
		<dc:creator>Jennifer Fong</dc:creator>
				<category><![CDATA[Dick Wilson]]></category>
		<category><![CDATA[Writing]]></category>
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		<description><![CDATA[
			
				
			
		
Do you spend a lot of time looking for information that you already have? I do, even though I’m very careful about creating folders, subfolders and everything else you’re supposed to do to keep computer files organized. Usually if I can’t find what I need, the reason is often the same. It has everything to [...]]]></description>
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		<title>Beware &#8220;Revenge of the Word Processor&#8221;</title>
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		<pubDate>Wed, 10 Jun 2009 12:00:36 +0000</pubDate>
		<dc:creator>dick</dc:creator>
				<category><![CDATA[Dick Wilson]]></category>
		<category><![CDATA[Luce and Associates]]></category>
		<category><![CDATA[copywriting]]></category>

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		<description><![CDATA[
			
				
			
		
I coined the term “Revenge of the Word Processor” in the early &#8217;80s, when I first began using a computer. The phrase refers to the unintentionally amusing, embarrassing, or goofy results that happen when people let their spell check software run, well, unchecked.
A great example of this happened last week to a luckless copy editor [...]]]></description>
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